LYNX•Web
Overview
An online power tool for data capture and release.
LYNX•Web is a powerful service that harnesses the immediacy and convenience of the internet to provide you with the information you need for a more effective marketing campaign. In our most comprehensive models, a personalized URL is created, unique to each individual visitor and built with information from your database. As the visitors go to their URLs and respond to your surveys, you will be able to hone in on the most promising leads and adjust your approach to fit their preferences. All throughout the marketing campaign, your sales staff is kept up to date on the status of the visitors' responses via the Dashboard. The comprehensive models must be used in conjuction with LYNX•Print or LYNX•Blast in order to deliver the web address.
Highlights
LYNX•Web...
- tracks all collected information, which can be graphed, viewed and downloaded on the Dashboard
- auto-generates reports that can be emailed to you or sent via FTP
- updates your database from the captured data
- gives you the ability to refine your message at any point
- allows "hot" items to notify your sales staff immediately
- allows new prospects to be attracted via a guest log-in page and/or Refer-a-Friend feature
- has system-generated email responses, such as a thank-you, to maintain contact with your audience
- also has basic models, which simply record website hits to log interests and don't make use of a personalized URL
Related Material
Download our LYNX Sales Sheet
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